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Ford Seat Belt: Inflatable Belts Bring Air Bags To Back Seat

Posted by Ron Olson on November 6, 2009

DETROIT — Air bags have long been mounted in the steering wheel, dashboard and sides of vehicles. Now, they’re in the seat belts.

Ford Motor Co. plans to introduce seat belt-mounted air bags in the back seat of the 2011 Ford Explorer sport utility vehicle, which will hit the market next fall. Ford says it’s the first automaker to mass produce the technology.

The belts have a cylindrical air bag that stretches from the buckle to the shoulder and fits inside a pocket sewn into the belt. The car sends a signal that releases the bag, which inflates more gently than a front air bag, so it’s safer for children.

Srini Sundararajan, the Ford engineer who was chiefly responsible for developing the device, says the wider belts and bags help distribute crash forces across the occupant’s chest, so there’s less chance of serious injury. It also supports the head and neck.

“The top two lifesaving devices today are the seat belt and the air bag. This combines them into one great feature,” Sundararajan said.

Clarence Ditlow, head of the nonprofit Center for Auto Safety, says the belts are particularly effective at protecting the elderly, who are more frail.

“You often end up with broken ribs” during a crash with a conventional seat belt, Ditlow said.

Ford has been working on the technology for a decade and had to overcome numerous challenges bringing it to market.

Front air bags are powered by a device that generates hot gas. They deploy very quickly because they need to cover a greater distance before they reach the driver or passenger. Seat belt air bags don’t have that distance to cover, so they can deploy more gently, using cold gas technology, although Srini said they’re still fully deployed in a tenth of a second.

Ford also did a significant amount of testing to make sure the bags would protect children, even if they’re sleeping and their heads are drooping. The belt also works with booster seats.

Sue Cischke, Ford’s group vice president for sustainability, environmental and safety engineering, wouldn’t say how much the belts with air bags will cost, but she did say the technology is expensive. They will be available as an option at first, since some drivers – particularly those without children – may not feel they need them.

“With any new safety technology, you have to do a lot to educate the consumer,” she said. “We’re not sure what people will value with this.”

Cischke said the Explorer was chosen for the new seat belts because it’s popular with families and has also been a platform for other safety introductions, such as side-curtain air bags and stability control. Cischke said the price could come down substantially if Ford decides to put the seat belts on other vehicles.

Edward DeSmet, a technical seat belt specialist at Ford, said test subjects found the padded belts even more comfortable than regular ones. He hopes that leads more people to use them. U.S. seat belt usage in back seats is still at a dismal 60 percent, compared with 83 percent in the vehicle as a whole, DeSmet said.

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AP Auto Writer Dan Strumpf contributed to this report from New York.

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Report: Ford F-150 SVT Raptor Named “Truck of Texas” by Texas Auto Writers Association

Posted by Ron Olson on October 26, 2009

Each year the Texas Auto Writers Association (TAWA) gives out accolades to vehicles in different classes, but none carry the quite the prestigious honor as the “Truck of Texas” title. For 2010 TAWA has awarded the Ford F-150 SVT Raptor as the “Truck of Texas,” making this the seventh year in a row that a Ford has won the top truck award.

“Winning the Truck of Texas is a distinct honor,” said Mark Fields, president, The Americas, Ford Motor Company. “Texans know their trucks, and this award is further proof of why the F-150 remains America’s number-one selling pickup. We built F-150 SVT Raptor for truck enthusiasts. And we’re gratified it’s gaining recognition for both its unequaled off-road performance and confidence-inspiring on-road demeanor.”

The F-150 SVT Raptor gets big fender flares, FOX Racing Shox with 11.2-inches of front suspension travel and 12.1-inches of rear suspension travel, as well as 35-inch BFGoodrich tires. A 5.4-liter V8 engine with 320-hp and 390 ft-lbs of torque is currently offered and Ford plans to make a 6.2-liter V8 with 400-hp and 400 ft-lbs of torque available.

But what really makes the Raptor so amazing is that as off-road capable as it is, you can actually use it for normal daily driving.

Posted in Future Vehicles, Trucks, fun stuff, general, raptor | Tagged: , , , , , , , , , , , | Leave a Comment »

Ford’s wind testing pays off in savings, satisfaction

Posted by Ron Olson on October 26, 2009

Ford Motor Co. is using a high-tech noise imaging system to locate and address squeaks and rattles in its cars, and the effort has been paying off, company engineers said during a presentation today.

The system, called Noise Vision, uses 30 highly sensitive microphones and 12 cameras to create a sonic sound map that allows engineers to quickly find — and out root — the source of the noise.

While Ford declined to say how much it paid for the system, company engineers said it is part of goal set by Derrick Kuzak, Ford’s group vice president of global product development, to make noise reduction a top priority for all of its vehicles.

“His vision is that every Ford that we make is to be remarkably quiet, and this is one of the tools that we have to achieve that,” said John Nalevanko, a wind noise technical specialist for Ford. “If there are little annoying noises in the car, it’s unlikely that our customers will be satisfied.”

According to Ford, Noise Vision has allowed the company to reduce vehicle testing in its expensive wind tunnel by more than 200 hours — saving the company an estimated $300,000. Ford has been using the system for more than two years and used it to develop its 2010 model year vehicles.

Before Ford bought the system from Nittobo Acoustic Engineering of Tokyo, engineers would painstakingly tape or remove parts one-by-one in an effort to identify the source of a particular noise, Nalevanko said. Now, a process that might have taken a day can be accomplished in a half-hour.

Tim Mouch, a noise and vibration supervisor for Ford, said the company’s successful effort to reduce noise inside its cars and trucks is being reflected in quality surveys conducted by companies like J.D. Power and Associates, where Ford has shown substantial overall improvement in recent years.

Contact BRENT SNAVELY : 313-222-6512 or bsnavely@freepress.com

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FORD ECOBOOST™ ENGINE RECEIVES POPULAR MECHANICS BREAKTHROUGH AWARD

Posted by Ron Olson on October 9, 2009

Popular Mechanics’ “Breakthrough Awards” recognize products and celebrate innovations poised to change the world, and the passionate, smart creators behind them; Ford EcoBoost™ is one of only 10 products honored in 2009.
The new EcoBoost™ engine is the first in a wave of EcoBoost engines coming as part of Ford’s strategy to bring affordable fuel efficiency improvements to millions.
By 2013, more than 90 percent of Ford’s North American lineup will be available with EcoBoost technology.

NEW YORK, Oct. 9 – Ford Motor Company’s fuel efficient EcoBoost™ engine will be honored Thursday evening with a Popular Mechanics Breakthrough Award at a ceremony at the Hearst Tower in New York City. The Popular Mechanics Breakthrough Awards, now in their fifth year, recognize products and celebrate innovations poised to change the world, and the passionate, smart creators behind them. Ford is the only automaker this year to receive a Breakthrough Award.

“From flying cars to robots to wind turbines for homes, the innovations honored by the 2009 POPULAR MECHANICS Breakthrough Awards not only capture the imagination, they hold the potential to improve and even save lives,” said James B. Meigs, editor-in-chief, POPULAR MECHANICS. “We are pleased to honor this year’s diverse list of visionaries, Dean Kamen among them, and applaud their efforts to address such concerns as climate change, pollution, energy shortages and medical care in the developing world.”

EcoBoost, which uses turbocharging and direct gasoline injection to boost engine output, reduce emissions and improve fuel efficiency by as much as 20 percent marks a major milestone in the Ford strategy to deliver technologically advanced, high-output, smaller-displacement powertrains.

The Ford powertrain management strategy uses hundreds of thousands of lines of computer code and related parameters that are adjusted to optimize the engine and transmission operation. It’s these processes that largely make up the more than 125 EcoBoost patent contributions and makes Ford’s use of direct injection and turbocharging of its engines like no other automaker in the world. Read the rest of this entry »

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All new 2011 Ford Focus to debut at Detroit Auto Show

Posted by Ron Olson on September 16, 2009

The wait for an all-new Ford Focus in North America will soon be over as Ford has announced that it will debut the car at the Detroit Auto Show in January. The Detroit festivities will mark the global debut of the new global Focus that will be sold here, Europe and the rest of the world.

The Ford Focus shares its platform with the C-Max and Grand C-Max that are debuting in Frankfurt this week. North American hatchback fans will be happy hear that the five-door form factor is returning alongside the four-door sedan. Initially, we won’t be getting a three-door hatch, but it’s a start. The overall look will be very similar to what we see in the C-Max twins, especially at the front and along the sides.

The new Focuses for North America will be built at two U.S. assembly plants in Michigan and will go on sale about a year from now. Ford isn’t announcing its powertrain plans yet, but the 1.6-liter EcoBoost will likely find a home in these cars before long.

Check out the latest edition of the Autoblog Podcast as Ford’s Mark Schirmer and Mark Kaufman join us to discuss the new C-Max, EcoBoost and the rest of the C-Segment vehicles.

source: autoblog.com by by Sam Abuelsamid

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