- Ford Edge ranks highest in its segment in the J.D. Power and Associates APEAL study, which measures customers’ views on vehicle design, content and performance after three months of driving.
- Ford’s crossover is “Most Appealing Midsize Multi-Activity Vehicle (MAV).”
- Ford Mustang is “Most Appealing” in its segment, for the third straight year.
Ford Edge is the industry’s top performing vehicle, according to today’s J.D. Power and Associates 2007 Automotive Performance, Execution and Layout StudyTM (APEAL).
Ford’s newest five-passenger crossover vehicle outperformed its segment average by 68 index points, making Edge the highest performing all-new or redesigned vehicle in the industry. Edge also ranked highest overall in the Midsize MAV segment of J.D. Power’s APEAL Study, in which customers assess delight with the design, content, layout and performance after three months of driving.
“This is more good news and further affirmation that we’re delivering more products people really want – especially when you consider the newest vehicles in our lineup,” said Mark Fields, president, The Americas, Ford Motor Company. “Last year, Fusion topped its segment in the J.D. Power and Associates APEAL study. This year, fresh on the heels of Ford receiving top honors in five vehicle segments in the J.D. Power and Associates Initial Quality Study (IQS), Ford receives more strong quality feedback from customers who made Edge the industry standout and a top performer in the fastest-growing and most competitive segment in the industry,” he said.
Customers participating in the APEAL study also praised Ford Mustang, making it the highest ranked vehicle in the Midsize Sporty Car segment – for the second straight year. This is the third year in a row that Mustang has received an APEAL award, having garnered the Sporty Car segment award in 2005.
Three other Ford Motor Company vehicles ranked second or third in their segments: Ford Explorer Sport Trac is 2nd; Lincoln Navigator is 3rd; and Mazda CX7 is 2nd. Additionally, most Ford Motor Company brands improved or maintained their performance from last year’s APEAL study
0 Responses to “J.D. Power and Associates: Ford Edge Is Awarded Most Appealing Vehicle”