Car giant Ford’s annual sustainability report shows that the company is on track to reach its product carbon dioxide goal, which calls for a 30 per cent reduction in CO2 emissions by 2020, the company said.
The report details Ford’s electric vehicle strategy and introduction of new models that achieve best-in-class fuel economy. The company also cut its global water use by 24 per cent and improves its energy efficiency in North America by 4.5 per cent.
‘Our economic and environmental goals are aligned. In fact, we believe that the best way for us to be more profitable is to make our business and products more sustainable,’ said Bill Ford, executive chairman, Ford Motor Company.
Included in the report are sections dealing with climate change that summarise the company’s progress toward its CO2 reduction goal, its approach to climate change policy, vehicle and fuel and technologies to achieve improved fuel economy for Ford products, the company’s accelerated electrification strategy, human rights initiatives and how the One Ford plan is addressing the economic challenges facing the industry today.
Continue reading ‘Ford details progress on blueprint for sustainability’
Ford is promoting a modified version of its F-150 pickup truck, the 2010 F-150 SVT Raptor, in a full-length film that debuts on June 23. The automaker will show the film, “Raptor – Born in Baja” — produced for Ford by Brentwood Communications — at an event at the Egyptian Theater in Hollywood, Calif., for automotive and off-road motorsports executives, entertainment industry players, celebs and media. The documentary follows Ford designers, engineers and race program directors, aftermarket teams, and Baja race team Foutz Motorsports as they construct, test and race the F-150 SVT Raptor in the 631-mile Baja 1000 race.
