Archive for the 'Fiesta' Category

27
Aug
10

Ford Fiesta minicar earns IIHS Top Safety Pick status

Here’s some very good news for Ford: Its small, hip 2011 Fiesta minicar has won Top Safety Pick status from the Insurance Institute for Highway Safety. That’s a big deal any time, but especially when you’re trying to hawk a small car.

The ratings of “good” in all the crash tests were given to the Fiesta sedan and hatchback. Ford says now it has more Top Safety Picks than any other automaker, with eight vehicles getting the top designation.

Ford credits Fiesta’s extensive use of high-strength steels, a front crash structure and the most air bags in its segment helped the car perform well in IIHS testing. It even has a driver’s knee air bag. Fiesta’s energy-absorbing body structure is optimized for strength and stiffness and designed to absorb and redirect crash forces away from the passenger compartment. It didn’t hurt that electronic stabllity control is standard.

“Fiesta is proof that a small car can deliver big safety,” said Sue Cischke, Ford’s group vice president of sustainability, environment and safety engineering. “Fiesta combines rigidity and more air bags – smartly deployed – than its competition, as well as standard stability control.”

More than half of Fiesta’s body structure uses these high-strength or ultrahigh-strength steels in the floor structure, front rails, beams and in the ultrarigid, integrated body reinforcement ring designed to help better protect occupants in side impacts.

The air bags don’t just explosively inflate. The car has Passenger Occupant Detection System (PODS) sensors that determine occupant weight and seat belt status to optimize deployment force.

08
Jul
10

Ford Credit goes extra mile in bid to lure young Fiesta buyers

Jim Henry
Automotive News | July 7, 2010 – 12:01 am EST
NEW YORK — Ford Motor Credit Co.’s dedicated plan to support U.S. sales of the Ford Fiesta is good news for F&I managers who otherwise may find it tough to get the car’s young target buyers approved for loans.

For example, Ford Credit in some cases will review credit applications of would-be Fiesta buyers who were turned down and put some extra effort into getting them approved, Sam de la Garza, Ford Fiesta brand manager, said here at a recent press introduction for the car.

“Ford Credit will be doing some extra training; they will re-review everything,” de la Garza said.

The Fiesta is an important part of Ford’s strategy to introduce in the United States half a dozen fuel-efficient small cars that were designed in Europe. The Fiesta went on sale in Europe in fall 2008, and the first units reached U.S. dealers last month.

Continue reading ‘Ford Credit goes extra mile in bid to lure young Fiesta buyers’

25
May
10

The Ford Fiesta Will Dominate The Small Car Segment

source: Jalopnik

Everyone talks about how the Ford Fiesta will do against other compact cars. But now that it’s been EPA-certified at 29MPG city, 40MPG highway, we’re thinking it can take on bigger cars — and kick their asses.

We’ve run the numbers on the Ford’s newest entry to the compact car segment — the Fiesta — and put together the following chart comparing it to the top four highest-selling small cars (one size larger than the compact segment) in the U.S. marketplace. We think it explains very well why we think the Fiesta’s going to sell as well as we claim.

One note: Despite our undying love of manual transmissions, we have to face up to the market demand here, so for this comparison we’ve specified each car with its most miserly engine and automatic transmission, otherwise the cars are as basic as possible. Surprisingly, this favors the Fiesta as its new twin-clutch automatic transmission performs better in fuel economy tests than its manual counterpart.

There are certainly many factors not considered here including interior space, styling inside and out, buyer loyalty and all the vagaries which make the small car segment such vicious competition. Still, the Fiesta surprised us enough when we drove it to force us to wonder if due to the more lackadaisical efforts from GM, Honda and Toyota, they might be surprised to find the subcompact Fiesta eating their lunch.

25
May
10

Ford’s new Fiesta joins the exclusive 40-mpg club

source: USA Today

Ford Fiesta has become one of the few new cars to join an exclusive fraternity. Or is it sorority? Anyway, the new subcompact is now part of the 40-mile-a-gallon club. (We list the rest of the membership below).

With the six-speed automatic transmission, Fiesta was just certified by the Environmental Protection Agency at 40 mpg highway and 29 mpg city. The five-speed manual transmission model doesn’t do quite as well: 23 city and 37 highway. Still pretty darn good, though, especially with a starting price of $13,995 when Fiesta hits showrooms this summer.

At 40 mpg, Ford boasts Fiesta is five miles a gallon better than Honda Fit and four miles a gallon better than Toyota Yaris.

“The new Fiesta is yet another car in Ford’s lineup that delivers class-leading fuel economy,” said Barb Samardzich, Ford’s vice president of global powertrain engineering. The secret behind the Mexican-built Fiesta ?:

It’s the 1.6-liter Duratec engine with with variable camshaft timing, good for 120 horsepower and that impressive mpg.

Others in the 40-mpg club are Audi A3 diesel, Ford Fusion Hybrid, Honda Civic, Honda Insight, Mercury Milan Hybrid, Smart ForTwo, Toyota Prius, Volkswagen Golf diesel and Volkswagen Golf diesel. All get at least 40 mpg on the highway.

25
May
10

Ford to Debut Fiesta Ads Tomorrow in Small-Car Push (Update2)

By Keith Naughton

May 17 (Bloomberg) — Ford Motor Co., the top seller of pickup trucks in the U.S., is seeking to build credibility as a maker of small cars with a new advertising campaign for its Fiesta subcompact.

A Fiesta commercial will debut tomorrow during Fox television’s “American Idol,” and dealers will begin selling the company’s first subcompact in more than a decade in the U.S. this summer. Ford will introduce a redesigned version of its Focus compact early next year. The Fiesta and Focus were developed by Ford’s European operations.

“This is an opportunity to change the perception of the Ford brand,” Matt VanDyke, Ford’s U.S. marketing director, said today during a press conference in the company’s home city of Dearborn, Michigan. “We don’t have natural showroom traffic on small cars.”

The Fiesta, which starts at $13,995, is an attempt to turn around Ford’s history of making little or no money selling small cars to U.S. consumers. With rising oil prices boosting sales of those cars, Ford and General Motors Co. are rolling out models to meet drivers’ changing tastes while delivering a profit.

“It’s a very important launch for the near-term future of Ford,” John Wolkonowicz, an auto analyst at IHS Global Insight in Lexington, Massachusetts, said today in an interview. “If they can’t sell a lot of these, they’ll have to go back to the drawing board.”

‘Pretty Big Deal’

Fiesta commercials, with the slogan “It’s a pretty big deal,” will appear in the final four episodes of American Idol in the next two weeks, reaching more than 100 million viewers, VanDyke said. Ford is spending a “substantial” amount on the Fiesta campaign, which may be similar in size to promotions for Ford’s top-selling model, the F-series truck, VanDyke said.

Continue reading ‘Ford to Debut Fiesta Ads Tomorrow in Small-Car Push (Update2)’




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