By Robert Schoenberger, The Plain Dealer
November 13, 2009, 5:16PM
Sales of Ford Motor Co. vehicles equipped with Brook Park-built EcoBoost engines are running about 65 percent better than the company’s projections, Ford said Friday.
Moreover, the vehicles on which the engine is available are attracting younger buyers from the automaker’s competitors.
“EcoBoost technology is helping bring in a new customer to Ford dealer showrooms,” said Ford marketing manager Amy Marentic.
Launched in July in Ford’s Lincoln MKS Luxury car, the turbocharged 3.5-liter V-6 packs the horsepower of a V-8 but the fuel economy of a V-6. Ford had expected 25 percent of MKS buyers to opt for the higher-tech engine. Instead, about 30 percent of buyers are choosing it.
Ford offers the engine on the MKS, the Lincoln MKT crossover, the Ford Flex crossover and the Taurus SHO, a hotrod version of the Taurus sedan. The SHO has provided the most impressive sales numbers.
At the vehicle’s launch, Ford marketers said they expected the $40,000 SHO to make up 10 percent of Taurus sales. In the three months that it’s been available, though, the SHO has made up closer to 20 percent of Taurus sales.
Of the four vehicles with the engine, the Taurus is the best-selling by a wide margin.
Eric Walker, general manager of Marshall Ford Lincoln Superstore in Mayfield Heights, said the $10,000 price difference between the SHO and the mainstream Taurus limits its appeal.
“I’m selling the regular models a lot quicker than I am the SHO,” Walker said. Lower-priced Taurus models sell within a week, he said, but it can take twice that to sell a SHO. Even at that rate, the SHO is doing better than expected.
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