Archive for the 'SUV' Category

30
Jun
10

Ford to debut curve control system in new Explorer

Ford Motor Co. is upgrading the electronic stability control system on its 2011 Ford Explorer to help the SUV perform better if a driver takes a curve too quickly.

The curve control system uses the same sensors as Ford’s stability control system, which monitors the steering wheel angle, wheel speed, tilt of the vehicle and other inputs 100 times per second. Stability control cuts the engine’s power and applies the brakes to individual wheels if it senses a driver going off-course. Curve control adds another layer of monitoring and can cut power even more quickly if it senses the SUV isn’t turning as fast as the driver wants it to. Curve control will be able to drop the Explorer’s speed by as much as 10 miles per hour in a second.

Continue reading ‘Ford to debut curve control system in new Explorer’

20
Jan
08

2008 Lincoln MKT Concept

(from Lincoln Press Release) LINCOLN UNVEILS ULTIMATE TOURING VEHICLE CONCEPT; PREMIUM UTILITY FEATURES ELEGANCE, SPACE, EFFICIENCY

Growth opportunity: The Lincoln MKT concept shows a new potential vehicle for Lincoln, demonstrating the brand’s new design language works as well on a spacious luxury utility vehicle as it does luxury sedans like the new 2009 Lincoln MKS.

2008 Lincoln MKT Concept2008 Lincoln MKT Concept-22008 Lincoln MKT Concept-3EcoBoost power: Ford’s global solution for improving fuel economy and greenhouse gas emissions for millions of customers – EcoBoost engine technology – powers Lincoln MKT.

Responsible luxury: The Lincoln MKT concept reaches a new level of responsible luxury with the use of more environmentally friendly materials that offer a premium look and feel.
DETROIT, Jan. 14, 2008 – Lincoln today pulls the wraps off a new premium utility concept vehicle – unsurpassed in its balance of spaciousness, comfort and fuel efficiency – that shows customers a new way to tour in style.

The Lincoln MKT concept features a 3.5-liter V-6 EcoBoost engine with turbocharging and direct injection that produces the power and torque of a V-8 engine with the fuel efficiency of a V-6. EcoBoost – combined with advanced transmissions, electric power steering, weight reductions and aerodynamic improvements – is a key part of Ford Motor Company’s vehicle sustainability strategy.

The company is introducing EcoBoost engines that will deliver up to 20 percent better fuel economy on half a million Ford, Lincoln and Mercury vehicles annually in North America within the next five years. Ford will first introduce EcoBoost in the Lincoln MKS next year. The luxury sedan will feature a 3.5-liter twin-turbocharged V-6, delivering an estimated 340-horsepower and more than 340 lb.-ft. of torque on regular gas.

06
Oct
07

‘Swap’ News

  • A Miami consumer featured in one of the “Swap Your Ride” ads has decided to ‘Swap’ her Armada for an Expedition and is taking delivery of her new vehicle this evening. 
  • Consumer research firm IAG’s newly released list of Top Ten Most Recalled New TV Ads for the past month includes the Swap ad featuring Taurus. 
  • Our Web metrics indicate consumers are very interested in hearing what real people have to say about our products:  The Ford Challenge Swap Your Ride site is drawing in more than one third of the overall traffic to fordvehicles.com. Through the third week of the campaign, we’ve had more than 900,000 unique visitors to the Web site — about five times the traffic we saw with the successful Fusion Challenge.  More than 80 percent of visitors are watching the videos in their entirety.
  • Share Your ‘Swap’ Successes!   Let us know what your customers are saying about the ads and tell us what you’ve done to capitalize on Swap.  [Contact Lydia Cisaruk at (313) 337-8299 or at lcisaruk@ford.com ]
  • 22
    Aug
    07

    2008 Ford Escape Hybrid

    2008 Ford Escape Hybrid

    Test drove: 7/17/2007 to 7/31/2007

    Just Like Grandma’s Sofa

    When my grandma moved from Virginia to Colorado to be closer to our family, not only did she have boxes full of knick-knacks that were incredibly appealing to my pre-teen self, she also had an unforgettable sofa: Gold velour with a hateful green and blue floral pattern on it. This sofa’s tacky factor rivaled velvet Elvis paintings. Even worse (because, honestly, a velour sofa could have redeeming characteristics, like being super comfy to lounge on in skimpy summer PJ’s), the entire thing was covered in protective plastic.

    Plastic. Not comfy to lounge on, and no fun to drive in. Even if you could get past the Escape Hybrid’s cheap materials, driving it felt like trying to Flintstone Grandma’s plastic sofa up to speed on the highway. I was thrilled the kids were still on summer break while I had this car, as that minimized the number of highway miles I had to log. The continuously variable automatic transmission (a fancy-pants term meaning, among other things, that you don’t get a kick in the butt as the vehicle changes gears), was incredibly frustrating and even louder than Grandma when her hearing aid battery failed.

    2008 Ford Escape Hybrid

    I did appreciate the rear park assist on this car (you can imagine how important that would be when driving a plastic sofa), as well as the touch-screen navigation system, the sunroof and the easy-to-use Latch connectors.

    The modern amenities in the Escape Hybrid would probably make Grandma’s head spin — God rest her soul — if she were around to experience them. I loved the standard auxiliary input jack to plug in my iPod for some serious mood-altering audio therapy, and for the kids’ books on tape (or, rather, books on iPod). The 110-volt outlet in the front would also boggle Grandma’s mind; imagine what she’d think of being able to plug in any number of modern amenities, most of which would best be used when the vehicle is not in motion — laptop, vacuum cleaner, espresso machine with frothing wand … anyone? Anyone?

    The center console in the Escape Hybrid has an adjustable cubby-like system to help keep all my mommy things organized. This was a huge benefit and compensated for the inadequate, narrow rectangular pockets in the rear doors, which seemed to fit nothing. Well, not exactly nothing — my sage green travel portfolio, about which I receive numerous compliments, fit perfectly. Why I’d want to store this in the rear door pockets, however, I have yet to figure out.

    Attempting to fold the backseat to store antiques, possibly of the smelly velour variety, was also a pain. The 60/40-split folding rear seats required a two-step process to go down. Why Ford uses this mechanism rather than a one-step process — or, better yet, electronically via the push of a button, saving me time and grief — is a mystery. Almost as big a mystery as grandma’s collection of smutty paperback romance novels (eewww!).

    Last but not least, trying to close the tailgate on the Escape required near superhuman strength. I’ll be lucky if my muscle tone is still sharp enough to close this tailgate when I’m 80, at which time I hope that the plastic sofa-cover gene will have eluded me, along with the get-my-hair-set-weekly-at-the-$5-beauty-school gene. Grandmas — you gotta love ‘em. The Escape Hybrid? Not so much.

    *For more information on the Ford Escape Hybrid and its safety features, visit Cars.com. With questions or comments regarding this review, write to motherproof@msn.com.

    LET’S TALK NUMBERS

    Latch Connectors: 2

    Seating Capacity (includes driver): 5

    IT’S THE LITTLE THINGS THAT COUNT

    Storage Compartments (Puny, Fair, Ample, Galore): Fair

    Cargo/Trunk Space (Puny, Fair, Ample, Galore): Fair

    SENSE AND STYLE

    Family Friendly (Not Really, Fair, Great, Excellent): Fair – Great

    Fun Factor (None, Some, Good Times, Groove On): None – Some

    Specs
    2008 Ford Escape Hybrid 4WD
    Base price: $27,015
    Price as tested: $31,915
    Engine: 133-hp, 2.3-liter I-4
    Fuel: 29/27 mpg
    Length: 174.7”
    Width: 71.1”
    Ground Clearance: 8.6”
    Turning Radius: 18.3’
    Cargo space: 27.8 – 66.0 cu. ft.
    NHTSA Crash-Test Ratings
    Frontal Impact
    Driver’s side: 3 Stars
    Passenger’s side: 5 Stars
    Side Impact
    Front occupant: 5 Stars
    Rear occupant: 5 Stars
    Rollover resistance: Not rated
    19
    Jul
    07

    2008 Mercury Mariner has some online fans

    The 2008 Mercury Mariner is generating rave reviews among consumers as it enjoys a brisk sales pace. Mariner sales were up a whopping 97 percent in June, helping Ford, Lincoln and Mercury crossover sales climb 83 percent – the largest sales gain in the industry’s fastest growing segment. Mariner attracts more new customers to Ford and Lincoln Mercury as a percentage of trade-ins coming from competitors’ models than any other nameplate, except Ford Mustang.

    The Mariner is completely redesigned inside and out. In addition to fresh sheet metal and a remade interior, Mariner is updated with a comprehensive safety package, a quieter ride and more refined driving dynamics.

    Following are verbatim consumer reviews of the 2008 Mercury Mariner as posted on three top automotive research sites: yahoo, edmunds and msn.

    1. I Made the Right Decision – “Best car/SUV I purchased in the last 20 years. Great gas mileage. More than enough room in the back seat. Cargo space is good. A lot of head room, so if you are tall, no problem. I switched from a Jeep Grand Cherokee and I like the Mariner much better. Smoother ride, less road noise, and better handling. Just a great SUV and you don’t have to worry about gas. It’s listed at 20-26; however, I am averaging 27.5 miles per gallon.” – posted by Midas on msn.

    2. Traded Up to an American SUV! – “I love the luxurious ride in my 2008 Mariner. The ride is smooth! Lots of nice features for the price, leather seats, dual temperature controls. I am enjoying the navigation system, Sirius radio, dual temperature controls. I can set the internal temperature. Many extras.” – posted by Maureen on edmunds.

    3. Best Little SUV On the Market !!!!!! – “ Recently I purchased a 2008 Mercury Mariner and I have to say I could not be happier with it. This is my second Mariner. The first one was a 2005 and I loved it so much, I just had to have the redesigned model. First of all, the ride is 100 percent improved over the old model. It is quiet and smooth and it handles much better. The navigation system is very easy to use and gives precise directions and the Sirius radio is great. You can put just about anything in that DEEP center console. I am 6’3” and I have plenty of head and legroom but the rear legroom can be tight and the quality of the interior is improved over the old model as well. I really recommend the Mercury Mariner to all.” – posted by Nick on edmunds

    4. So Far, the Best Vehicle Ever Made – “All factors considered (size, price, features, performance, efficiency), this is well and by far the greatest vehicle ever made. For me, it’s mostly a city car, and I’m getting 30+ mpg. In the winter I have 4×4 traction and plenty of pickup on the freeway, when I am passing Honda Odysseys and the like. It’s true that the mpg is lower than Prius, but this is a reasonably sized vehicle for a family of four with luggage, which the Prius clearly is not. Until plug-in cars are available, this is the best vehicle on the market.” – posted by Ex-Toyota Driver on msn.

    5. ’ 08 Mariner Premier – “My new ’ 08 Mercury Mariner is an awesome SUV. It has a smooth ride, it handles great and has plenty of cargo space. To be just a 3.0L V6 it has plenty of get up and go. It runs very quiet and the transmission shifts very smooth. The exterior looks great. I love the design and style and the fit and finish is very good inside and out. To be as small as it is, it has plenty of space for you to get comfortable. I love the way all the radio and climate controls are made and I like the display screen at the top of the dash above the a/c vents. The interior design looks great. I love everything about this SUV. I couldn’t be happier. I really think you should check the Mariner out because it’s awesome.” – posted by Tyler on edmunds.

    6. Great Look … Great Price – “Recently purchased ’08 Mariner after test driving two competing SUVs. This was the best, most quiet and most comfortable ride. Recently took a small road trip and averaged 27 mpg. Friends compliment on the look of the inside and outside. Love it so far.” – posted by Sandy from North Carolina on yahoo.

    7. My Mariner – “I love the stylish look of this SUV. For 2 months we shopped for small to mid-size SUVs and we narrowed it down to three choices: this vehicle, Honda CRV and Jeep Liberty. The ride of this vehicle had it all over the other two options. I actually see peoples’ heads turn when I drive by to look at my ride. I originally opted to get this vehicle in black – but once I saw the vivid red it was all over. It is also spacious and roomy and I like the placement of all the controls, too.” – posted by Judi in Ohio on msn.

    8. Great Small SUV – “ The handling is quick and responsive. The interior noise is very low, even at highway speeds. The leather/suede seats are very comfortable and cooler/warmer than all leather. The dashboard is very easy to read with the ice blue lighting and the controls are easy to reach. The center console has as much room as larger SUVs. The Mercury Mariner Premier is very comfortable and easy to drive. I would recommend buying it to anyone.” – posted by David from Mesa, Ariz., on msn.

    9. 2008 Hybrid Rocks! – “Getting an average of 38 mpg in Atlanta traffic in a SUV and not changing my driving habits very much. The premium package is a must with the hybrid. The stereo and DVD Nav are great. Nav has better features than most standalone systems and the audiophile’s sound is HUGE! Tax credit knocks $3000 off the price.” – posted by Steve Atlanta on msn.

    10. Wow –“This hybrid is awesome. I bought it for my wife. I find that I am trying to find ways to get the keys from her hands. This Mariner is just fun to drive and well appointed. Everything about it is just wow! Definitely pleased. Plus the tax incentive will definitely help offset the cost. Must go drive and try out. If you can afford to spend a little more, it’s worth it!” – posted by Darwin on edmunds.




    News and Events for the Ford, Lincoln, Mercury owner and enthusiast.





     

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