Archive for the 'Taurus' Category

04
Jan
10

2010 Ford Taurus secures Five Stars from NHTSA due to Car Safety Technology

By Ron Olson Leave a Comment
Categories: IIHS, Quality, Taurus, ecoboost, fuel efficiency and safety
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DEARBORN, Mich., Dec., 2009 – The strong-selling new 2010 Ford Taurus has earned top five-star crash ratings from the National Highway Traffic Safety Administration (NHTSA) and is seeing good consumer response to its suite of advanced crash-avoidance technologies.

The redesigned Ford flagship sedan previously earned a “Top Safety Pick” from the Insurance Institute for Highway Safety (IIHS). Ford Motor Company has more IIHS “Top Safety Picks” and NHTSA five-star ratings than any other automaker.

“The new Taurus is the Ford safety flagship with top safety ratings and advanced crash-protection and crash-avoidance technologies that you may not find in luxury vehicles that cost twice as much,” said Sue Cischke, group vice president for Ford Sustainability, Environment and Safety Engineering. “A stiffer body structure and new crash-avoidance technologies make the Taurus even safer.”

Continue reading ‘2010 Ford Taurus secures Five Stars from NHTSA due to Car Safety Technology’

28
Dec
09

FORD TAURUS NAMED INTERNATIONAL CAR OF THE YEAR

By Ron Olson Leave a Comment
Categories: Sync and Taurus
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Los Angeles, Dec. 2, 2009 – The 2010 Ford Taurus today was named International Car of the Year (ICOTY) at the Los Angeles Auto Show.

The ICOTY award honors new-year model vehicles that foster an emotional connection with consumers. The all-new Ford Taurus was voted the winner of the 14th annual award by a panel of 19 automotive media from around the U.S. representing top newspapers, magazines and Web sites.

“This award is not centered on power and performance. It’s about how a car reflects our personalities, lifestyles and self-image and how well the automaker achieves that goal through the design and marketing of the vehicle,” said Courtney Caldwell, ICOTY’s creator and executive producer.

With its athletic, upscale design, the 2010 Ford Taurus combines class-leading technologies with confident, engaging driving dynamics. It features an impressive set of standard and available technologies that add convenience, connectivity, safety and value for customers, such as Blind Spot Information System (BLIS®) with Cross Traffic Alert, MyKey™ parental programmability, Ford SYNC® and Voice-Activated Navigation with SIRIUS Travel Link™.

“Taurus is not just a car you need to get from point A to point B, it is a car you want to arrive in in style,” said Pei-Wen Hsu, Taurus marketing manager. “The new Taurus gives you a little blast of attitude and turns heads around every corner.”

16
Nov
09

Ford Taurus – America’s Most Innovative Sedan – Named ‘Official Car’ of the 2010 International cES

By Ron Olson Leave a Comment
Categories: Future Vehicles, Quality, Taurus, safety and technology
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NEW YORK, Nov. 10 /PRNewswire-FirstCall/ –

The 2010 Ford Taurus will be the official car of the 2010 International CES®, to be held Jan. 7-10 in Las Vegas

The all-new Taurus is a perfect fit for CES – it offers 10 class-exclusive technologies not available from any other manufacturer

The Ford Taurus offers more user-friendly technology than other cars twice its price

The smartest full-size sedan in America, the hot-selling 2010 Ford Taurus, will be the official vehicle of the 2010 International CES (Consumer Electronics Show®), to be held Jan. 7-10 in Las Vegas.

“The all-new Taurus is Ford’s technology flagship, offering more user-friendly technology to help keep you safe and connected than cars twice its price,” said Frank Davis, executive director Product Development. “And there’s no better venue to show it off than CES.”

Ford President and Chief Executive Officer Alan Mulally will deliver the opening keynote address at CES, where Ford also will announce enhancements to its award-winning Ford SYNC® communications and entertainment system as well as new technology that builds on the company’s connected-car leadership position.

As the official car of CES, the Ford Taurus will be featured prominently with technology demonstrations and in signage, brochures and other written materials at the show.

Continue reading ‘Ford Taurus – America’s Most Innovative Sedan – Named ‘Official Car’ of the 2010 International cES’

14
Nov
09

Ford’s EcoBoost engines are selling faster than the automaker expected

By Ron Olson Leave a Comment
Categories: Flex, Lincoln Mercury, MKS, Quality, Taurus, ecoboost, fuel efficiency and technology
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By Robert Schoenberger, The Plain Dealer
November 13, 2009, 5:16PM

Sales of Ford Motor Co. vehicles equipped with Brook Park-built EcoBoost engines are running about 65 percent better than the company’s projections, Ford said Friday.

Moreover, the vehicles on which the engine is available are attracting younger buyers from the automaker’s competitors.

“EcoBoost technology is helping bring in a new customer to Ford dealer showrooms,” said Ford marketing manager Amy Marentic.

Launched in July in Ford’s Lincoln MKS Luxury car, the turbocharged 3.5-liter V-6 packs the horsepower of a V-8 but the fuel economy of a V-6. Ford had expected 25 percent of MKS buyers to opt for the higher-tech engine. Instead, about 30 percent of buyers are choosing it.

Ford offers the engine on the MKS, the Lincoln MKT crossover, the Ford Flex crossover and the Taurus SHO, a hotrod version of the Taurus sedan. The SHO has provided the most impressive sales numbers.

At the vehicle’s launch, Ford marketers said they expected the $40,000 SHO to make up 10 percent of Taurus sales. In the three months that it’s been available, though, the SHO has made up closer to 20 percent of Taurus sales.

Of the four vehicles with the engine, the Taurus is the best-selling by a wide margin.

Eric Walker, general manager of Marshall Ford Lincoln Superstore in Mayfield Heights, said the $10,000 price difference between the SHO and the mainstream Taurus limits its appeal.

“I’m selling the regular models a lot quicker than I am the SHO,” Walker said. Lower-priced Taurus models sell within a week, he said, but it can take twice that to sell a SHO. Even at that rate, the SHO is doing better than expected.

Continue reading ‘Ford’s EcoBoost engines are selling faster than the automaker expected’

14
Sep
09

Car harnesses fighter jet technology

By Ron Olson Leave a Comment
Categories: Future Vehicles, Quality, Taurus, ecoboost, fuel efficiency and technology
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By Maggie Shiels
Technology reporter, BBC News, San Francisco

 

The Ford motor company has harnessed technology from the F22 fighter jet as part of its bid to make its new Taurus “America’s smartest full-sized sedan”.

Radar devices are aimed at helping avoid crashes by sounding an alarm and flashing red lights when the driver gets too close to another car.

This hi-tech gadget is just one of a host being used by Ford to revive what was once the company’s top seller.

“This is game changing for safety,” said Ford’s safety head Steve Kozak.

“The Insurance Institute for Highway Safety in the US put out a report last year saying if every vehicle in the US were equipped with this forward collision warning system, we’d save about 7,000 lives a year,” Mr Kozak told BBC News.

Ford came to San Francisco as part of a 100-city tour to let journalists dive under the hood of the $30,000 (£18,000) car and give them access to a host of lead engineers.

Open source

The Taurus was discontinued after more than 20 years amid slumping sales and competition from Japanese carmakers but has been re-invented as part of a mission to redefine the company.

 Ford was one of the few carmakers not to take bailout money from the government or file for bankruptcy, but it has struggled in recent years announcing record losses of $14.6bn (9bn) in 2008.

Radar is also located on the rear bumper of the Taurus to help prevent rear-end crashes, and warn drivers when they drift out of their lanes or if cars are in their blind spots.

Ford said the F22 radar technology which they took and built upon was all open source.

“F22 fighter jets use this advanced radar that can read down the road and identify everything from trees to people,” said Pete Reyes, Ford’s chief engineer for the 2010 Taurus.

“We then added our own Ford algorithms to determine whether or not objects are a ‘vehicle target’.

“Then it monitors the vehicle target and always knows your position relative to those vehicle targets,” explained Mr Reyes.

Continue reading ‘Car harnesses fighter jet technology’

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