Fiesta Ford Lincoln Mercury eNews Flash

Wed, 10/17/2007 – 4:30am by BuzzSugar

In honor of October being Breast Cancer Awareness Month, I’ll be featuring people and products from pop culture that have to do with the disease — those who have beaten it, have been touched by it, or are working toward finding a cure.

Today, the spotlight is on Ford’s Warriors in Pink campaign, which has successfully brought entertainers from all corners of pop culture into the fight against breast cancer. Last year, the campaign convinced the cast of Grey’s Anatomy to wear its pink gear in an ad campaign, and the show also devoted a large part of one episode to a breast cancer story.

This year, the campaign recruited Kelly Clarkson to spread the word about the campaign through magazine ads and a video reminding all women to be mindful of their breast cancer risk. Warriors in Pink is also auctioning off mini Mustangs signed and decorated by entertainers including Clarkson, the casts of Grey’s and Desperate Housewives, and Courteney Cox and David Arquette, among others. The campaign is also sponsoring a special all-pink Deal or No Deal this Friday night.

It doesn’t hurt that the campaign’s logo is pretty cool, to boot — here’s a handy guide to what all the symbols mean. To watch Clarkson’s Warriors in Pink ad and see a gallery of some of the mini Mustangs up for auction, just

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Mustang decorators
Top row, left to right: Richard Simmons, Courteney Cox and David Arquette, cast of Brothers and Sisters, cast of Young and the Restless, cast of Desperate Housewives

Bottom row, left to right: Laurie Force, cast of General Hospital, cast of Grey’s Anatomy, Toby Keith, Kelly Clarkson

Source and Source

To celebrate October as breast cancer awareness month, we are introducing a multifaceted “Warriors in Pink” campaign for Susan G. Komen for the Cure kicks, enlisting the help of singer Kelly Clarkson and hit NBC game show Deal or No Deal. The campaign includes the launch of a MySpace page where “friends” can share their own breast cancer stories, and virally spreading the Clarkson PSA on the Web. The “face” of the campaign is Kelly Clarkson, who is featured in a TV PSA, print ads, and on Fordcares.com. In addition, a special episode of Deal or No Deal dedicated to breast cancer awareness and Warriors in Pink is scheduled to air October 19th.